To enable the socio-economic upliftment of small, marginal and landless farmers by paying them remunerative price & regular market round the year and thereby providing a channel of upward mobility for those who are currently on the bottom rungs of socio-economic ladder.
To collect milk of only healthy milch animals of rural milk producers.
To sell pasteurized, pilferage-proof milk & milk products manufactured under automatic hygienic plant .
To serve not only nutritious products but also safe for human consumption
Providing services and support to farmers for improving productivity
To become the market leaders in the forthcoming years.
To expand the organization by setting up more Bulk Milk Cooling (BMC) Units, world class Dairy Plant and Cattle feed Plant.
To strengthen the information systems of the DCS to run rapidly & correctly on a single platform with increasing efficiency and to prevent wastage of milk, man-power & time by implementation of ERP-SAP.
To deepen the Corporate Social Responsibilities(CSR) activities for the betterment of the Society and Environment.
To adhere with ANAND Pattern as to harvest maximum benefits while encouraging rural employment at the doorstep of milk producers.
To eliminate Middlemen for ensuring higher value to both producers and consumers as well.