Objectives

  • To enable the socio-economic upliftment of small, marginal and landless farmers by paying them remunerative price & regular market round the year and thereby providing a channel of upward mobility for those who are currently on the bottom rungs of socio-economic ladder.
  • To collect milk of only healthy milch animals of rural milk producers.
  • To sell pasteurized, pilferage-proof milk & milk products manufactured under automatic hygienic plant .
  • To serve not only nutritious products but also safe for human consumption
  • Providing services and support to farmers for improving productivity
  • To become the market leaders in the forthcoming years.
  • To expand the organization by setting up more Bulk Milk Cooling (BMC) Units, world class Dairy Plant and Cattle feed Plant.
  • To strengthen the information systems of the DCS to run rapidly & correctly on a single platform with increasing efficiency and to prevent wastage of milk, man-power & time by implementation of ERP-SAP.
  • To deepen the Corporate Social Responsibilities(CSR) activities for the betterment of the Society and Environment.
  • To adhere with ANAND Pattern as to harvestĀ  maximum benefits while encouraging rural employment at the doorstep of milk producers.
  • To eliminate Middlemen for ensuring higher value to both producers and consumers as well.

HARVESTING BENEFITS OF ANAND PATTERN

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THREE TIER STRUCTURE OF ANAND PATTERN

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Designed & developed by : KCS